Strategy in Business
10/21/2019 3:05:39 PM
Number Of Pages:
1 Double-spaced (300 words)
Number Of Sources:
Type of Document:
This homework is meant to be shorter and easier than most other homework. It will take up less than a full page and will be graded using the survey “A/B/F” scale and weighting. It will be less than one-page, single or double-spaced, 12 pt font. Instructions: Read the Slack article https://www.inc.com/magazine/201512/jeff-bercovici/slack-company-of-the-year-2015.html(you’re welcome to use personal knowledge of Slack or other resources, but this is not required) and tell me why or why not the company represents a disruptive innovation to its industry. The structure is very simple. Just answer answer the following in numbered question format. You can leave out the questions themselves: 1. Is the technology inferior or cheaper (or both) than existing technology? 2. Is the technology easier/simpler to use? 3. Does the technology target over-served customers? 4. Is the new technology is usually just “good enough” as opposed to fully featured? 5. Do market incumbents ignore entrants at first? 6. Taken together, do you think Slack is a disruptive technology or a sustaining technology? Why? You should draw on ideas from Christensen’s article and our class discussion to drive home your argument.
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