Marketing communication campaign
12/5/2019 5:10:41 PM
Number Of Pages:
17 Double-spaced (3825 words)
Number Of Sources:
Type of Document:
Assessment Unit 2 – Individual case study (60% of module grade) Assignment The second and final coursework assignment involves the following activities: 1. Identify a particular marketing communications campaign for a brand operating in a particular product category in a particular geographic market. 2. Conduct some (fairly extensive) desk research into that marketing communications campaign. 3. Submit a document
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