Research and analyze the existing strategy of a Tourism and Hospitality organization
10/28/2019 11:50:46 PM
Number Of Pages:
5 1.5 spaced (1685 words)
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Type of Document:
For a Tourism and Hospitality organisation of your choice, research and analyse the existing strategy of that business. You have recently been appointed as the CEO of your chosen organisation, apply your critical thinking skills to develop strategic recommendations for the development of the business over the next 12 months. To submit a definitive and complete Report for the organisation chosen, you will need to consider at least the following: • A brief history of the organisation and its strategic development. • The internal and external environments of the organisation. (PEST AND SWOT ANALYSIS) • The development of strategy at a business, functional and corporate level. • Competitive advantage and sustainability. • The impacts of mergers and acquisitions, international strategy and alliances. ASSESSMENT BRIEF___________________________________________________ • Strategic implementation and the importance of leadership and entrepreneurship. • Organisational structure, controls and corporate governance. The Report may address other relevant considerations and must include evidence of research to substantiate your conclusions and recommendations. Deliverables: Individual students are to submit their written Report of no more than 2,500 words. The word count limit is 2,500 words (plus or minus 10%), excluding Appendices, References and Quotations. Times New Roman 12 point font and 1.5 line spacing. APA referencing
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